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Mission
Empowering people to attain and
maintain extraordinary health & longevity in their avian charges by
offering the finest products through its website, wholesalers, distributors,
veterinarians, retailers and pet shops worldwide. To improve the knowledge
base of bird fanciers and caretakers through publications that inform, educate
and assist them in the improvement of future generations of domestic and
captive birds with professionalism and creativity.
Vision
NBD's vision is to
continually do the research necessary in order to make available the finest
products on the market that when applied, achieve optimum health and insure
future generations of improved domestic and captive birds.
Values
National Bird Designs,
Inc. is committed to superior avian health and breed improvement that is...
·
Equitable
for all people who have, care for, breed, and/or administer to domestic birds;
·
Centered
on all domestic & captive birds within the context of family, community
and the fancy;
·
Based
on science, technology, and best available evidence
·
Supported
by lifelong professional learning; and
·
Grounded
in respect and compassion for all people with a love for birds
Strategic
Objectives
Objective
1: Advocacy - Shape avian health care policy through interactions with the
public, business, avian health care professionals, zoo curators, importers,
breeders, hobbyists and pet owners.
Objective 2: Practice Enhancement - Enhance veterinarian and avian
health care professionals’ abilities to fulfill their practice and career
goals while maintaining balance and improvement in the health of their avian
patients.
Objective 3: Education - Promote high-quality, innovative education for
veterinarians, zoo curators, importers, breeders, hobbyists and pet owners
that encompasses the art, science, evidence, research and experience.
Objective 4: Health of Domestic Birds - Assume a leadership role in
holistic health promotion, disease prevention, and chronic disease management
using natural processes and products.
Objective 5: Communications - Promote the unique role and value of
veterinary medicine, bird clubs & organizations, natural health products
and avian publications to the public, business, government, avian health care
professionals, zoo curators, importers, breeders, hobbyists and pet owners.
Objective 6: Outreach - Further the development & distribution of
products and publications at the international, national, state, and community
levels.
Strategic
Priorities
1.
Advocacy - Identify, prioritize and implement NBD's policy advocacy
agenda.
2. Practice Enhancement - Achieve economic viability and financial
success for veterinarian and avian health care professionals while allowing
them access to products that will meet the needs of all avian patients under
their care.
3. Education – Develop and promote publications that will insure
learning for veterinarians, zoo curators, importers, breeders, hobbyists and
pet owners that includes the integration of quality natural products and
process improvement.
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